Level 2 Award in Marketing Management
The PIMS Level 2 Award in Marketing Management introduces the fundamental principles of marketing, consumer behaviour, market research, branding and promotional communication.The programme develops practical kn...
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Program Overview
The PIMS Level 2 Award in Marketing Management introduces the fundamental principles of marketing, consumer behaviour, market research, branding and promotional communication.
The programme develops practical knowledge for supporting entry-level marketing activities and understanding how marketing contributes to business growth, customer relationships and competitive positioning.
What You'll Learn
- Introduction to Marketing Management
- Role of Marketing in Business
- Marketing Functions
- Marketing Environment
- Internal and External Marketing Factors
- Consumer Behaviour
- Customer Needs and Preferences
- Buying Behaviour
- Market Research
- Survey Methods
- Basic Marketing Data Interpretation
- Marketing Mix
- Product
- Price
- Place
- Promotion
- Brand Identity
- Product Positioning
- Advertising
- Sales Promotion
- Public Relations
- Digital Marketing Channels
- Customer Relationship Management
- Marketing Ethics
- Sustainability and Social Responsibility
- Practical Marketing Case Study
Empowering professionals with knowledge, practical understanding and stronger workplace skills.
PIMSWho Should Attend?
This PIMS Marketing Management course is suitable for entry-level Marketing Assistants, Marketing Coordinators, Business Students, entrepreneurs, Small-Business Owners and professionals transitioning into marketing roles.
Key Benefits
After completing the programme, learners should be better prepared to:
- Develop foundational marketing-management knowledge
- Understand customer behaviour
- Conduct basic market research
- Apply the marketing mix
- Develop branding and positioning awareness
- Understand promotional channels
- Improve customer-relationship knowledge
- Apply ethical and responsible marketing principles
Assessment & Evaluation
- Assessment Type: Written examination and case study.
- Format: Multiple-choice questions, short answers and applied case-study analysis.
- Total Questions: 50 theory questions plus 1 case study.
- Passing Score: 70%.
- Duration: 90 minutes written plus 1 week for case-study submission.
- Certification: Level 2 Award in Marketing Management Certificate.
Start Your Professional Learning Journey.
Contact PIMS for information about Level 2 Award in Marketing Management, training schedules and enrollment.
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